With over 20 years in operation, three stores in California and an online presence, The Wine Club is one of the largest wine and spirits merchants on the West Coast. Our stores are located in San Francisco, Santa Clara (bordering San Jose) and Orange County. Although our name might suggest otherwise, we are not actually a club. No membership is required to shop with us, just come on in!
We’re known for having friendly, knowledgeable staff, an amazing selection of wine and spirits, and ridiculously low prices. Our wine experts lead tastings every week in each of our three stores, including Friday Happy Hours and Saturday afternoon tastings. We hope to be able to share our love of wine with you soon!
For store locations and hours, please click the links below:
The Wine Club opened on Halloween night in 1985. We had a mailing list of about 1000, mostly in the Fullerton, CA area, so we didn't get a lot of turn out for the opening. We took in a meager $360 in sales that first day.
The year 1988 was pivotal for The Wine Club. In the three years that The Wine Club had been open, we had only four profitable months. In September of 1988 we began to have double-digit increases. Early that year, we started changing our ads. We created our now very attractive newsletter which became a very important sales tool. From that point we made a very big effort to grow the newsletter. The circulation went from about 7,000 to 97,000. It is influential, as well as informative. We became the biggest seller of Bordeaux futures by emphasizing these great wines in the newsletter.
We opened our San Francisco store in June 1992. Because we had a built-in following from the newsletter, that location became profitable in one month, where it took the Santa Ana shop a number of years. The newsletter made buying wine easier and, in fact, paved the way for the San Francisco store and its immediate success. The Wine Club is always voted as a top wine and spirits retailer, both by readers' and critics' polls. As San Jose and the Silicon Valley grew and the population became more interested in wine, in 1996 we opened a store in Santa Clara, just minutes from San Jose.
Today, The Wine Club is a leading wine and spirits merchant on the West Coast. In fact, in one year, 2001, The Wine Club sold $16 million of Bordeaux wines alone, believed to be the most of any wine shop in the world. We have helped create wine trends and brought new wines from new sources to our very loyal customers. And we sell of lot of wine; the average sale per customer is about two cases.
We strive to achieve success by providing the best service, selection, and prices in a casual and friendly atmosphere.